Are you struggling to improve social media engagement?
Does interaction on sites like Facebook, Twitter and Google Plus feel like a never-ending challenge?
You’re not alone!
As many businesses feel the sting of reduced organic reach, finding creative posting strategies moves to the top of the to-do list.
That’s where visual marketing comes in.
With visuals, you have the opportunity to not only communicate with your audience, but communicate in a far more interactive and compelling way.
One of the most effective visual marketing strategies I’ve found to boost engagement is to ask questions.
Asking questions can accelerate fan and follower growth, interaction, and engagement. It extends reach and puts your content in front of a whole new audience.
Want to learn how to use questions to your advantage and what type of questions you should be asking?
Let’s take a look at the top types of questions you can use in your visual marketing!
10 Types of Questions to Use in Your Visual Marketing
1. True of False
Testing your audiences knowledge about things related to your niche is a sure way to get a response.
You simply make a statement, and then ask them if it’s true or false. If you’re lucky, your community will even go so far as to explain their answer.
True or False: Star Wars is the greatest movie of all time. (You’ll add this question to your graphic)
The idea is to pick a question that’s mainstream (at least to your audience) and will draw in a large crowd.
2. Fill in the Blank
Remember Mad Libs? I loved those as a child. Who doesn’t like to give a response to a simple, but relatable question?
Use this type of question across social media to offer insight into you and your business. The bonus is the insight you gain into your fans and followers.
Question: The one food I could eat every day is _________.
Now frame it.
I’m a huge fan of avocados. I could eat them in just about everything and ANYTHING! Now, you tell me!
Add this to your graphic:
Fill in the blank: The one food I could eat every day is _________.
This type of question serves two purposes. First, they let your audience know you have an upcoming event.
Secondly, they give your audience an opportunity to get behind-the-scenes and learn more about why it’s important to you and beneficial to them.
This is a simple way to let your followers know you care about their opinion and to get their feedback about your products or services.
“What do you LOVE most about using our product/tool, etc?”
Add that question to your graphic with thoughts around why you’re asking.
“We just updated our software! Have you given it a try? Tell us what you love most!”
This is an easy way not only to conduct market research to improve your products and services, but also to make your audience feel they are part of the process.
This in turn shows that you value their feedback. For instance, you’re designing a new look for your fragrance.
Let them know what you’re up to:
“We’re getting ready to launch our new fragrance!”
Add your question to the graphic:
“What should our new bottle look like?”
6. Provide an Update
Share facts or updates about your industry, business or local community. You can use this type of question in a million different ways.
Provide tips around your product or little known facts about your app.
Here’s an example,
“Did you know that our dishwasher not only cleans the dishes, but cleans them in half the time than anything else on the market?”
7. Fun and Frivolous
These are fun (insert: silly) questions to pique the curiosity of your audience. The goal is to drive response and encourage interaction. Pretty simple.
This could be something around your business, industry or community.
It might look something like this: (add this to your graphic)
“Have you seen how someone dances after winning one of our weekly prizes?”
You could then link to a video or post a pic submitted by a fan.
Timely questions provide your audience with new information and give them a chance to react to it, which in turn drives engagement.
They are based on what is happening right at that very moment.
Here’s what it could sound like:
“Today we mark our 10-year anniversary; do you want to celebrate with us?”
Now share a picture of your team celebrating or a your cake.
9. Ask for Tips
You can begin a conversation about using your tool or product or working with your brand.
These questions are perfect for engagement because they not only offer interaction between your brand and its audience, but also between the audience itself.
Take what you do and turn it into a question that lets your fans give their opinion. Then add it to a graphic.
“What do you do to improve your cell phone’s battery life?”
10. Edgy or Thought Provoking
Thought provoking questions help you learn what people think about a certain topic related to your niche.
They can push buttons and encourage vibrant and interactive conversation.
And as we all know — there is nothing people like more than giving their own opinion.
If you’re in the education industry, you might ask:
Should cell phones be banned from classrooms?
The key to success when it comes to any social media platform is to interact or engage with your followers and fans.
Asking questions on social media is an excellent way to get the conversation going. It’s also one of the easiest ways to spark dialogue with your fans and followers.
So, what’s your favorite type of question? I’d love to hear what’s working for you in the comments below!