Digital security has become a much bigger concern over the past few years. Recent statistics show that 60% of small businesses that suffer a data breach are forced into … [Read more...]

PUBLISHED ON January 28, 2019, LAST REVISED ON January 25, 2019

Have you started getting annoyed with the performance of your Facebook ads? You aren’t alone. This is a common complaint among e-commerce marketers I have spoken with. Don’t … [Read more...]

PUBLISHED ON January 10, 2019, LAST REVISED ON January 2, 2019

Posting video to your social media profiles can be an excellent way to generate traction for your marketing. One poll found that 51% of marketers cite video marketing as the … [Read more...]

PUBLISHED ON October 30, 2018, LAST REVISED ON October 25, 2018

In 2018, e-commerce marketers are expected to spend more on Facebook than ever before. One of the reasons they are scaling their Facebook ad campaigns is that the social … [Read more...]

PUBLISHED ON September 26, 2018, LAST REVISED ON October 16, 2018

Facebook has rolled out so many changes over the past couple of months that lots of advertisers have been left shell-shocked. If you have been struggling to keep up with all … [Read more...]

PUBLISHED ON July 19, 2018, LAST REVISED ON December 9, 2018

Twitter is an often-overlooked social media medium. More marketers should take advantage of it because there are nearly 330 million users on the social network. Unfortunately, … [Read more...]

PUBLISHED ON April 9, 2018, LAST REVISED ON December 10, 2018

YouTube advertising is a tremendously effective way to reach potential e-commerce customers. The platform is less saturated than Adwords Search and Facebook. However, it still … [Read more...]

PUBLISHED ON February 6, 2018, LAST REVISED ON October 3, 2018

Demand for video content is rising at a record pace. Recent polls have shown that 43% of online users would like to see more video content. The ROI of video marketing is … [Read more...]

PUBLISHED ON December 6, 2017, LAST REVISED ON October 8, 2018

E-commerce marketers face a quandary. Whenever they find a high converting traffic source, competition grows and it becomes harder to capitalize on it. Facebook and Adwords … [Read more...]

PUBLISHED ON November 28, 2017, LAST REVISED ON November 10, 2018

I never cease to be amazed by how effective email marketing is. While it is one of the oldest forms of Internet marketing, the ROI is much higher than Facebook and other … [Read more...]

PUBLISHED ON October 25, 2017, LAST REVISED ON October 17, 2018

Ecommerce sales have risen nearly 20% a year. By the end of 2017, ecommerce marketers are expected to generate nearly $400 billion in sales. Many intertwining factors are … [Read more...]

PUBLISHED ON August 23, 2017, LAST REVISED ON November 10, 2018

eCommerce companies have promoted their products on Facebook for years, but many are abandoning the social networking giant for more niche sites. Lots of eCommerce marketers … [Read more...]

PUBLISHED ON March 20, 2017, LAST REVISED ON January 30, 2019

There’s no debating the importance of social media in the digital landscape, but how do e-commerce businesses turn Likes into sales? In a poll conducted by … [Read more...]

PUBLISHED ON December 19, 2016, LAST REVISED ON October 3, 2018

The e-commerce industry has grown exponentially over the last five years.   A recent study from Forrester shows the US e-commerce industry will generate over $500 billion in … [Read more...]

PUBLISHED ON October 24, 2016, LAST REVISED ON January 1, 2019

The founders of Facebook probably never dreamed that their site would become major marketing platforms. Social media sites began as a way for people to connect with their … [Read more...]

PUBLISHED ON July 27, 2016, LAST REVISED ON September 22, 2018

Social media has become part of our everyday business lives. In fact, it’s hard to imagine a time when it was difficult to stay so connected with all the business contacts … [Read more...]

PUBLISHED ON June 29, 2016, LAST REVISED ON November 12, 2018