Digital security has become a much bigger concern over the past few years. Recent statistics show that 60% of small businesses that suffer a data breach are forced into … [Read more...]
Awesome Opportunities and Frustrating Limitations of Facebook Search Ads
Have you started getting annoyed with the performance of your Facebook ads? You aren’t alone. This is a common complaint among e-commerce marketers I have spoken with. Don’t … [Read more...]
3 Signs You Need to Refine Your Facebook Lead Scoring Model For eCommerce
A growing number of e-commerce entrepreneurs are reducing the amount of money they spend on Google Ads and focusing on Facebook instead. This is due largely to the cost of … [Read more...]
How to Repurpose Your eCommerce Content as Social Video
Posting video to your social media profiles can be an excellent way to generate traction for your marketing. One poll found that 51% of marketers cite video marketing as the … [Read more...]
What the New Updates to Facebook Collection Ads Mean for eCommerce Marketers
In 2018, e-commerce marketers are expected to spend more on Facebook than ever before. One of the reasons they are scaling their Facebook ad campaigns is that the social … [Read more...]
Five Things to Know About the Facebook eCommerce Review Tool
Facebook has rolled out so many changes over the past couple of months that lots of advertisers have been left shell-shocked. If you have been struggling to keep up with all … [Read more...]
Six Tips for Using Promoted Tweets for Your Ecommerce Marketing Strategy
Twitter is an often-overlooked social media medium. More marketers should take advantage of it because there are nearly 330 million users on the social network. Unfortunately, … [Read more...]
Six Ways to Qualify eCommerce Leads with YouTube Ads
YouTube advertising is a tremendously effective way to reach potential e-commerce customers. The platform is less saturated than Adwords Search and Facebook. However, it still … [Read more...]
Utilizing the Pinterest Taste Graph for Holiday Marketing
The holiday season is rapidly approaching. Marketers are looking for ways to capitalize off of new technology to capture a large share of the market during the busiest time of … [Read more...]
Merging Social and Video Marketing to Better Position Your E-commerce Brand
Demand for video content is rising at a record pace. Recent polls have shown that 43% of online users would like to see more video content. The ROI of video marketing is … [Read more...]
E-commerce Marketing on Twitter: What’s Different and What’s the Same
E-commerce marketers face a quandary. Whenever they find a high converting traffic source, competition grows and it becomes harder to capitalize on it. Facebook and Adwords … [Read more...]
How to Use Niche Social Media Platforms to Build Your List
I never cease to be amazed by how effective email marketing is. While it is one of the oldest forms of Internet marketing, the ROI is much higher than Facebook and other … [Read more...]
Ecommerce Conversion Rates Depend on a Strong UX for Social Traffic
Ecommerce sales have risen nearly 20% a year. By the end of 2017, ecommerce marketers are expected to generate nearly $400 billion in sales. Many intertwining factors are … [Read more...]
How eCommerce Marketers Use Storytelling in Their Social Media Branding Strategies
Did you have an affinity for telling stories when you were younger? It may have gotten you into trouble with your parents and teachers back in the day, but that skill can pay … [Read more...]
3 Facebook Advertising Mistakes eCommerce Companies Make
There are many ways e-commerce marketers can promote their goods online. They often begin with AdWords campaigns before branching in to Facebook Ads. Their search marketing … [Read more...]
Why Social Media is Better Than Native Advertising for eCommerce
E-commerce companies need highly cost-effective marketing strategies to survive in 2017. Rather than getting distracted by newer platforms like Outbrain, they should stick to … [Read more...]
Instagram vs Pinterest – Which is Better for eCommerce?
eCommerce companies have promoted their products on Facebook for years, but many are abandoning the social networking giant for more niche sites. Lots of eCommerce marketers … [Read more...]
8 Tactics to Convert Social Media Traffic to E-commerce Sales
There’s no debating the importance of social media in the digital landscape, but how do e-commerce businesses turn Likes into sales? In a poll conducted by … [Read more...]
Why Social Media is Crucial to Drive Sales to e-Commerce Sites
The e-commerce industry has grown exponentially over the last five years. A recent study from Forrester shows the US e-commerce industry will generate over $500 billion in … [Read more...]
3 Bits of Wisdom from Successful Social Sellers
The founders of Facebook probably never dreamed that their site would become major marketing platforms. Social media sites began as a way for people to connect with their … [Read more...]
Hidden Risks Involved in Social Media Marketing For eCommerce
Social media has become part of our everyday business lives. In fact, it’s hard to imagine a time when it was difficult to stay so connected with all the business contacts … [Read more...]